On the contrary, most of my patients are intelligent discerning people who laugh at the concept of the results being due to the placebo effect.
Sure, some of them were desperate when they were first recommended, because the doctors, and usually naturopaths and herbalists too had failed them (why didn't the pills, herbs and minerals work as a placebo?). If anything they come with a negative attitude rather than expecting it to work.
And then there are the animals. These are not generally desperate, gullible, discerning or intelligent. I doubt if anyone would expect them to be susceptible to the placebo effect seeing that they don't even know what is going on. And anyway the remedy is slipped into their food, unless they are at death's door.
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