No wonder Auto manufacturers refer to Brand added value rather than intrinsic vehicle value and that they monitise this through "Cash Boxing": the illicit practice of diverting profits attributed to the Brand added value away to tax havens.
Let's face it, this is why the Chinese have bought Brands like Volvo Cars & MG so that they can get extra value for what are now Chinese vehiclesrather than go out there and copy the West,
Volvo cars are morphing into exclusively EVs , thank to Geely & its EV powertrain.Geely who owns Volvo Cars & The London EV Vehicles (Taxis) has also substantial shareholdings in Volvo Truck Corporation (owner of Volvo Trucks, Mac Trucks & UD Trucks)as well as Daimler AG and it is flogging Volvo EV buses in China .
Not bad for an outfit that was a domestic fridge maker 30 years ago...eh?
That said, however, Toyota started life as a weaving loom/sewing machine manufacturer!
