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Auto Brands aint Brands you think they are, page-4

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pintohoo

80,887 Posts.

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06/09/20

15:05

Post #: 47123561
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Originally posted by moorookamick ↑

No wonder Auto manufacturers refer to Brand added value rather than intrinsic vehicle value and that they monitise this through "Cash Boxing": the illicit practice of diverting profits attributed to the Brand added value away to tax havens.

Let's face it, this is why the Chinese have bought Brands like Volvo Cars & MG so that they can get extra value for what are now Chinese vehiclesrather than go out there and copy the West,

Volvo cars are morphing into exclusively EVs , thank to Geely & its EV powertrain.Geely who owns Volvo Cars & The London EV Vehicles (Taxis) has also substantial shareholdings in Volvo Truck Corporation (owner of Volvo Trucks, Mac Trucks & UD Trucks)as well as Daimler AG and it is flogging Volvo EV buses in China .

Not bad for an outfit that was a domestic fridge maker 30 years ago...eh?

That said, however, Toyota started life as a weaving loom/sewing machine manufacturer!

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Brands are interesting -- I look at one brand today and find it amazing

Musk -----

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gees, - how long is one lifetime?
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