BIG 0.00% $2.22 big un limited

They added 400 paying customers from q2 to q3 (3100-2700) At the...

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    They added 400 paying customers from q2 to q3 (3100-2700)

    At the end of H1, there were 2.4K to be "shown a video". This translates to 400/2400 (16%) conversion rate? This is much lower than the 30% touted. Or have I got something wrong?
 
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