The main thing is that it is so big and such a high margin that...

The main thing is that it is so big and such a high margin that it dramatically increases their finances. And yes, they get an ongoing contract out of it, but its the difference between $4M a quarter in pure margin, versus ~$400k. If they land a second similar one, people will have more confidence that its not a one off. Or alternatively if the tech business keeps growing like they have in the past to offset it.

I still believe there is a long term value proposition and AVA will be back above 70c soon enough once they show they are growing fast outside of IMOD and in the tech business.

But Im simply pointing out that some of the current downtrend is likely due to the low non-imod tech business growth reported in the H1 numbers.