average down or wait till it goes bust?, page-3

Dont know why i ever bought this stock. I don't think this is the end either based on the below comments from the CEO

"While the inventory review has not concluded, the Board has determined that a non-cash impairment of $60 million (pre-tax) is required. Further impairment may be required, depending on Christmas trading.

Given the non-cash write-down and the uncertain trading outlook, the Company is unable to re-affirm the profit guidance previously provided."