5) The investors see value in buying more stock but the directors don't seem to?
This is imo main reason not to average down .
If there is pot of gold over rainbow the ones to know best are not you and me but the directors .
These blokes are sitting on millions of 9.5 cent options .
Do you own maths but would make sense imo for them to buy up now if they see future for company .
so why arnt they ?