I notice that aXelerate has had a good trend of increasing brand searches (red line), particularly in the past 4 months.
Though do Readcloud only use aXelerate as a service provider? So this doesn't really provide a direct insight into Readcloud? Unless it was an industry-wide phenomenon.
Readcloud's search volume is low enough that it's hard to distinguish a trend (blue line), but it looks like it might be up.
I think Readcloud was investing a fair bit into integrating aXelerate for the past few quarters, for the VET division - maybe to increase process automation, to save time/costs, I assume.
On an unrelated note, there was no volume lately. It looks like the recent substantial holder notice was accumulating at a decent pace for some time, then when they broke 5%, they stopped accumulating and nobody else has had any buying/selling interest.
Some volume will have to appear by November, since there's a quarterly due, and options conversion due right after that. I've accumulated too many options, so I'll need to save quite a bit of cash before then. At least it gave me a good opportunity to accumulate, since it would be tough with the regular shares.
