I agree. Why all the fuss over a mouth guard company doing a...

I agree.
Why all the fuss over a mouth guard company doing a deal to sell weed chewing gum? By the way, it can't be sold here yet without the law changed. Why don'y they focus on making money with what they're supposedly good at. After spending all that money on promotion through the sporting stars, they still can't make money. How about making what you do, mouth guards, better which may eventually give us a profit rather than continually sucking shareholders for money for their salaries? Make a smart mouth guard which records information which can be used to enhance an athletes training and performance.
All the weed gum is going to do is use more money they don't have and move brain power to something they don't need. IHL hasn't developed this product so nothing new here.