maybe the chart says it all about the revolutionary magnetic...

maybe the chart says it all about the revolutionary magnetic technology based  the the theory of Jeff the scientist -  that was to change the world of chemical formulation to a physical application has found to be .................... the only place that answers the question is the market place. The consumer.

When you see the latest break through in scientific cosmetic technology being sold at half price in Woolworths, the signals are not good!



  P&G have spent millions marketing the concept. P&G themselves are also having  issuses with the "new world" market place. The conservative powerhouse is coming under the pressure of the "new world"marketing of products. Take a look at your own buying patterns over the last decade and the knowledge that you have acquired re products purchased.

Where does that leave OBJ........they have no other customer. No one.

The business has been built on a magnetic concept driven by Jeff, tried by P&G......and now has questions being asked........

Does the consumer believe for the investment it will change the skin on his or her face?

We all age and the skin wrinkles with the time. Eventually we all look like prunes dribbling out out the side of our mouth talking gibberish.

Is a cosmetic magnetic application or any creme/potion/surgery going to change this inevitable decline in the natural condition of the human face........ask family members, friends, anybody, do your own market research. Will they buy a "mask"?

.....so, if the marketing "promotion" of a new concept does not get immediate traction, the next ''idea''  will be a step away to take its place.

.........the TDT program irrespective of ones interpretation left the market thinking - just another product.

When you put all your eggs in the one basket, such as OBJ....there comes a moment in time where you only get one chance to deliver to the the CUSTOMER....... THE CONSUMER.

If they like what you offer they buy..big time. If they do not like what you offer they buy once and leave.

The OBJ and P&G association has only one guideline criteria

The CONSUMER....will they buy the product again or move to the next cosmetic offer?