Back of the envelope, page-174

Contrast to the Mushasi and Sanitarium , Flavoured Milk etc options
Keto-ish . Passes as keto more.
I never usually buy anything like this but will give one a try .

Big market is post -exercisers ( morning runners , bike riders ) and healthy young Tradies who work hard from early in the morning but don’t want to eat much while still going .
They need to take good protein in - to Go on. Definitely seeking plant based nutrition , protein , good fats , complex carbs only, in choice of re- Fuel .