Bajaj emerges as leading motorbike in Sri Lanka 11 Mar, 2008, 1350 hrs IST, PTI
COLOMBO: Indian auto giant Bajaj is emerging as the leading motorcycle player in Sri Lanka amidst fierce competition from other global players, according to auto experts.
"Bajaj may be competing more fiercely in maintaining its supremacy in the motorbike segments in India than in Sri Lanka, where it is selling like hot cakes due to fuel efficiency and other factors", the experts said.
"Bajaj Motorcycles, which is catering to all segments of the Sri Lankan market is emerging as a favourite amongst buyers due to its powerful and stylist range of models vis--vis other global players", they added.
Total exports of Bajaj two wheelers to various countries during the first nine months of 2007-08 financial year stood at 3,58,136 vehicles, Bajaj said in a statement.
Bajaj motorcycles are feature-driven to maximise on power and comfort and are specialising in fuel-efficient performance, the auto experts said.
Designed with state-of-the-art technology and manufactured to perfectly handle local conditions, Bajaj bikes are emerging as the natural choice of Sri Lankans for affordability, fuel-economy and performance and "have grown to become an integral part of Sri Lankan lifestyles", they added.
The improved performance of the Indian auto giant has also been attributed to timely introduction of the latest models of Bajaj Motorcycles.
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