Well; Logistically, operationally, financially and to maintain...

Well; Logistically, operationally, financially and to maintain long term client relationship; not wise to say if One chemist warehouse, coles or wolliees runs out of the stock; Bellamys should sent more stock quickly. Well Bellamy's can only supply stock to their main operational centres & only for the quantity they received Purchase Order from Chem Warehouse, coles or woolies (Despite they run out quickly). All stores receives their stake from company's distribution centre. If they run out they need to contact their supply department to request more stock and not the Bellamy's. Similarly, even BAL increase its production & supply more to each of its reputed clients it may not be enough to fullfill demand. They need to balance supply and distribution to their client with B2B structure & also let online stores run but not eat up all supply that needs to be sent out to the major clients.