Sometimes its emotional hatred (similar to emotional attachment), sometimes people just don't know when to walk away, and sometimes its just doubling down - similar to when longs buy when SP goes down, to lower their average cost price. But yes, shorter's don't know much more than you and I. They are gambling that the results will either not be that crash hot or SAMR approval has serious issues (not delays as that is already factored in).
BAL Price at posting:
$9.80 Sentiment: Buy Disclosure: Held