The winners of the 2018 AMI Awards were announced at a gala in Sydney on Wednesday night.
More than 200 organisations from around the nation entered the Australian Marketing Institute’s (AMI) Awards and more than 400 people attended the event at Sheraton on the Park to celebrate industry success.
The CMO of the Year award went to Tourism Australia’s Lisa Ronson and Mater Education took Campaign of the Year honours for its ‘Practical Course. Exceptional Education’ campaign.
Winners of the 2018 AMI Awards winners are:
CMO of the Year: Lisa Ronson, Tourism Australia
Campaign of the Year: ‘Practical Course. Exceptional Nurses’, Mater Group
Best Marketing Agency: Braveda
Certified Practising Marketer of the Year: Nicola Hepenstall, Hall and Partners
Marketing Team of the Year: consumer marketing team, Tourism Australia (pictured)
Future Leader of the Year: Chrissie Maus, Chapel Street Precinct Association
Brand Revitalisation: BANZ Carewear for kids, ‘A baby brand comes of age’, Bubblefish Creative Brand Building
Consumer Acquisition Marketing: 3M, ‘Perhaps the toughest nuts to crack’, The C-Suite
Consumer Insights: ‘Celebrating the SME Marketing Through Effective Thought Leadership’, EY Sweeney and CGU
Consumer Retention: ‘A Global Collaboration Fostering Innovation’, Pitney Bowes
Content Marketing: ‘Bellamy’s Firsts’, Web Profits and Bellamy’s Organic
Creativity in Brand, Product or Service: Monaro Mall development, Canberra Centre and QIC
CX Marketing: ‘Revitalising Roadside’, RACT
Social Media and Digital Marketing: ‘Visiting Friends and Relatives’, Tourism WA, Cummins & Partners and Big Head Digital
Innovation in Product/Service: A speed campaign accelerated by hyper-relevance, BCM and Department of Transport and Main Roads
Integrated Marketing Communications: ‘Get Set for the Games’, Department of Transport and Main Roads and Clemenger Brisbane
Sponsorship Marketing: Open Colleges, AFLW sponsorship
Small Budget Marketing: 100% occupancy on a shoestring budget, Braemar Presbyterian Care
Not for Profit Marketing: After Hours Crisis Support Services: Encouraging Help Seeking Behaviours in the Murrumbidgee, Junto Marketing and Murrumbidgee Primary Health Network
Corporate Social Responsibility: Find My Hero Australia, Emergency Services Health
Social Marketing and Social Changes: Queensland Health Bowel Cancer Screening campaign
Property Marketing: ‘Harmony’ by Avid Property Group and Martins Brand House
Public Sector Marketing: Reducing fare evasion on Sydney’s light rail network through behavioural science, Transdev and Transport for New South Wales
Education: ‘Practical Course. Exceptional Nurses’ Mater Group