Continued from previous page .....It has often been said, that...

Continued from previous page .....

It has often been said, that content is “king” and newspapers & magazines have a history of articles, reports & special interest type content (within their archives), & they currently offer this to their own (their existing) daily ‘visitors’, to their sites. Most have “site search” as part of their offering. Some “pay for view” is also available and there are archive Co’s who have existed for some time now, from the very indexing of many, (a collective of) various publisher’s content, etc. They too have been offering Libraries, Schools, Uni’s, etc, that same type of “pay for view” access for research, accordingly. That they (Publisher & Media Co’s) all need to get more traffic to each of their sites is an obvious requirement they would all agree on. If successful in achieving this aim, their existing advertisers then become a little more comfortable and they also have a reasonable case then, to help them all win back any advertisers that they may have lost to the Big Portals, over past years.

The suggestion has been, (that), if they were to “share” both their content and users, (by allowing access to all content to/from each other’s site) then the ‘traffic’ count to each of their sites would then probably rise, and in many multiples, no doubt. (As a result of their “sharing” of each other’s users). The potential of a future “pooling of content” or, a network of publisher & media Co’s becoming a reality has certainly been discussed in recent times and this possibility should never ever be discounted whenever discussions are had, on “The future of search”.

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And the (above) “concept” is universal in appeal for both “users” and advertisers. The likes of Google would do well to support any such move, to not only retain any of their existing “search the web” facility (that they may have), but “world wide” contextualisation of pages & pages of content (and with “Local” advertisers) is the extra bonus reward, for doing so. And MSN, Ask.com etc, can also participate under the same conditions.

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