Google trend analysis:
Another week has passed, and this one has been a cracker. Volume was higher due to a busy shopping weekend (although it excludes Black Friday which was captured in last weeks analysis).
For those of you who are unsure what the following is referring to, please read the very first post in this thread. The only noticeable difference is the addition of Sezzle in the analysis and I now do the analysis weekly, looking at 7 days google trend at a time. This means each week the data is completely independent of last week and the week before so we can watch this battle unfold almost in real time.
View attachment 1878700The google trend "market share" among BNPL has increased 5% in 6 weeks which is crazy! Some kay takeaways:
*California, the US' biggest economic state has increased each week and now sits at 50%, the highest % of the top 20 states. Great news for APT.
*Illinois, Pennsylvania, Ohio, Georgia, North Carolina, Virginia and Colorado all jumped over 4% compared to last week.
*The APT marketshare in Colorado has increased to the point it has overtaken Affirm resulting in it turning blue.
*The only state among the US top 20 that is still in red (Affirm dominant) is Washington.
Below you can see APT compared to main competitors. A 2% swing between Affirm and Afterpay.
View attachment 1878724And the weekly google trend chart:
View attachment 1878733Surely this can't keep going up? Or can it? Only time will tell, but these are impressive google search trend numbers.
Cheers.
