BBG heading towards sub 50 cents, page-27

I think that's the point Billabong is a brand they sell to aging bogans, much like RCVA is a brand they sell to young people.

End of the day I don't care about what's cool or not who's a bogan or not - just the balance sheet.
Action sports retail has had a pretty rough decade. They need to be able to service the debt. I don't hold but I was burned in the past by company. I'd stear clear purely because of the groups track record.