Domain, good point but as a surfer from way back I think your...

Domain, good point but as a surfer from way back I think your arguement about when the mass market adopts a product it is no longer cool applies to BBG as well. Surfers don't want non-surfers where the same clothes as them.

Nike was succesful for a while, but didn't they nearly go broke a couple of years back as the "fashion" changed with regards to sneakers? I don't understand how anyone could pay 21 plus times earnings (as is the case for BBG) for a fashion business as by defintion fashion changes and so earning don't grow for ever.

Anyway lets see what happens to BBG, a slightly lower growth rate than expected and the share price will get canned.