China's really large and has many remote areas that has very limited communication infrastructure, i.e. Himalayan Plateau or some of the deserts or Alatai region.
Ability to retain communication in remote environment does not apply to hikers only but to businesses conducting activities in those areas.
China is a game-changer, however, the marketing has to really connect with the various user groups to introduce capabilities of the product.
BCC present to coffeemicrocapa, page-6
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