What a shame about the timing of the event! I hope that they are able to 'expedite' delivery of the announcement to the ANZ region prior to markets closing.
Also if it is that BIG of an announcement - under disclosure guidelines they would have to inform market immediately rather than waiting till Friday. So my assessment is that (despite my 'tongue-in-cheek' IPO comment) the announcement will not be material and will be linked to the marketing of the device, I assume it announces the price reduction that has been flagged in the AusPost catalogues (-$50 discount).
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(20min delay)