What I like about the Gaia deal is that the Zoleo unit doesn't have a screen (which is one of the small criticisms) but it's doesn't need to have a screen (and the capabilities that brings) if they bring about effective partnerships like Gaia that solve that issue for them.
I'm also very impressed with the amount of Zoleo reviews etc.. from user channels on Youtube. There are constantly new videos of outback / recreational users, making youtube videos reviewing the device... and very positive feedback too! There seems to be a real love of the product and it's become a real player in their space with universal acceptance... in other words it's certainly seems like the device has resonated with the market.
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