If the SP was to become an additional focus of the management,...

If the SP was to become an additional focus of the management, then BCC would require to do their marketing in a slightly different way.

Currently BCC are spending their marketing budget towards marketing their product i.e. sending Zoleo units to influencers/tech reviewers/publications/shops/associations/tech and outdoor fares etc. this is very beneficial to establish a new product within the industry/market that is being targeted, however it does not provide a direct path for SP growth as the participants and audience members that consume those reviews/content/media...are not investors and are not connected to the stock market.

If SP growth was to be targeted there needs to be a budget allocation for the actual marketing of the company as opposed to marketing the product; marketing the results of the company as opposed to the the results that the said product achieves. It is no use being extremely competitive within the targeted niche/market when no-one recognises what BCC does, its past, present and future, its achievements and forecasts.

BCC needs to capture imagination of the investors, not imagination of the consumers.

As per the responses above we need broker coverage, we need tech analysts reports, we need tech influencers and trusted stock pumpers to get strong following and hype behind the brand. Some will say the market will notice...well what if the company loses it's momentum before the market notices? What if a major competitor creates a competing product that completely undermines current product line of BCC? What if the slumping SP creates a cheap buying opportunity for a market peers, i.e. Garmin / Roadpost?

BCC cannot afford to let SP dwindle, maybe a few years ago they didn't have as strong of a direction that they have now, so this new 'turn around' of the company really needs to be communicated out to the investing world.

Regards.