Day admits the motive behind his Federal Court challenge is...

Day admits the motive behind his Federal Court challenge is money. If adult films could be sold across the nation and shown more easily in cinemas, his business would expand.

Day estimates the potential market at $400million a year. He is the majority shareholder in AdultShop.com and shares are 3c, making the company worth about $9million. But if he could get sex films into mainstream shops, he would soon be worth far more.



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