These mobile apps are mostly just used to create a base of...

These mobile apps are mostly just used to create a base of revenue for the company.. They most likely bring in millions of dollars just because of the fact that so many people have mobile phones and I don't think that there are many mobile game publishers in the world that can do it as well as Animoca. There are mostly just companies that got lucky with one hit wonders. The apps tend to get updated quite often after release.. Apps are always getting bug fixes. In a years time the game will be very different to what it is now IMO.