Beat the crowd, page-3

Good post Serendipity. Continuing your theme .... some interesting feedback from Deals Direct, the "leading" online consumer retailer in Aust (and now part of GEG). Amazingly their research has shown old-fashioned print catalogue advertising is 3 times as effective (cost-benefit analysis) than Google search advertising. As a result the bulk of their advertising spend remains focused on print catalogues (ie 1m Aust households targeted each month with DD print catalogues). I though that was amazing feedback from a new age retail business to be so reliant on such an old school advertising medium.

Another feature for PMP is industry consolidation. If the current print supply overhang can be removed, the pricing, volume & cost dynamics for PMP will be materially altered to their benefit. Interestingly there are really only three printers left in Aust, so it only takes one merger/acquisition for this to be effected, presenting significant option value for PMP.