Thanks for sharing Smilez. I’ve seen this happen a bit too. Adapting from premium to mass and vice versa certainly requires a very different approach and understanding of consumer behaviour and branding.
Mass brands tends to be founded and driven by great sales people, premium/luxury requires a deeper understanding of people and emotions.
Fortunately, I feel Becca and Foreo more closely align to what OBJ will become.
Great insight. Thanks again for sharing.
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