become a founder, page-32

Thanks for sharing Smilez. I’ve seen this happen a bit too. Adapting from premium to mass and vice versa certainly requires a very different approach and understanding of consumer behaviour and branding.

Mass brands tends to be founded and driven by great sales people, premium/luxury requires a deeper understanding of people and emotions.

Fortunately, I feel Becca and Foreo more closely align to what OBJ will become.

Great insight. Thanks again for sharing.