All applications for Founders must be received by Dec 31st. So...

All applications for Founders must be received by Dec 31st. So about 100 days to obtain 1000 quality applicants. They will want several times that number to winnow out the 3rd rate bloggers. Promotion will likely start soon. We will get a very good sense of Peros's marketing abilities within the next several weeks by observing the level of buzz he can build within the beauty community to drive those applications. I am guessing if he gets several thousand, those that don't make the cut will be offered an "Associate" status with some perks so that they remain involved to.