Hope they made sure the Chinese will buy/consume this beer.
All hinges on China, other than that BEE have never made money, in fact continual large losses.
Foster's and Lion Nathan withdrew from the Chinese market a few years ago, and for good reason.
As for the "cough" partner, it will no doubt be a classic case of 'getting Shanghaied'
Look that up!
Anything over 1c is too high IMO.