They need to name the beer UGG BeerIMO
UGG (as in UGG boots) is the biggest Australian/NZ known product in China (younger Chinese know UGG very well) apart from A2M milk, baby formula etc.
Also Chinese don't like bitter beer, so it needs to be low alcohol content and clean, crisp, and almost water like, Chinese actually like a beer after a hangover, its seen more of a daily drink with lunch, not a large consume sit down drink 10+ beers like us.
In fact, I might register UGG beer, and A2M Beer, I like it.
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