Port power (AFL) are playing an AFL game in May next year in Shanghai and there will be a showcase AUSSIE market of Australian product for the locals to have a look at.
Some big players involved, would be an ideal opportunity for BROO to showcase their beer to the masses one would think.
Social Media in China - An Essential Component in the Club's Strategy
PAFC have given In Daily access to the Chairman of the China arm of SmartTrans, whose holding company is ASX-listed. In the article that results, our new partner in China talks about the Port Adelaide Football Club and its Power brand, and AFL in the Middle Kingdom:
The SmartTrans platform has been a local launchpad for the social media of Socceroos star Tim Cahill, who currently plays for Shanghai Shenhua in the Chinese Super League, but Raby says the relationship with Port Adelaide “is the first time we’ve taken on a football club”.
“The Port Adelaide business is a new branch but if you’re a sport or entertainment client, the principle is the same,” he said.
“It doesn’t matter what it is you’re marketing, if you want to promote your products through the mobile phone networks in China, we’re the gateway to the market.”
BEE Price at posting:
31.0¢ Sentiment: Sell Disclosure: Not Held