as for the rolling 12 month unique store visits, I think you are...

as for the rolling 12 month unique store visits, I think you are misreading the graph, compare June 2020 from the table with June 20 on the graph and they are both 3.8m unique visitors

And as for selling shares, pre IPO Dean Mintz held the solitary share of the business. He still holds 64% of shares from memory so he is not jumping ship.

Dean Mintz is an extraordinary capital allocator. He tipped in 1.8m of his own money to create a 70m turnover business at 25% margins in about three years. (Figures may not be exact, from memory). This is an incredible result.

And, he just cancelled opportunistically issued options so as to not unfairly dilute existing shareholders. Ruslan Kogan can learn a thing or two from Dean Mintz.