Save ya money. What they raise, they have announced, will only go into paying off debt - hardly a good ASX start. Small town management with small town ideas. As Costco's and Aldi's increase market share and the average punter increasingly goes for the cheaper, generic dairy option, their overpriced range will sit on the shelves. They may well be heavily in debt due to an extensive advertising campaign of late with this IPO option at the forefront of becoming a household name. My cynical interpretation of their prospectus might be tainted by my dairy intolerance (on the rise in the general population), but I wasn't impressed with it.
But if you are really keen, is there a wee chance it maybe cheaper after a couple of weeks trading?
