Bell Potter Conference Up dates?, page-121

Well, you don't have to dig too deep to see he is invested in an early-stage competitor, CYP, and MSB is the leading horse listed on the same exchange.

If you trade and invest in CYP, it's good to know what MSB does because the price movements are largely correlated, albeit CYP has very poor daily trading liquidity (so if you have invested a lot or want to buy in big, it's going to impact the price getting in and out all at once). If MSB succeeds, CYP will presumably get a bump, too, but also wont necessarily be impacted as heavily when MSB does not succeed (although CYP tends to follow the direction regardless).