Isn't this exactly what the world's biggest company is - Apple?...

Isn't this exactly what the world's biggest company is - Apple? A brand. They are just a brand that outsource all the supply and manufacturing.

Also, you can't just put a product to market and assume people will buy it. If you have followed the BAL and A2M forums in recent months, the daigous have highlighted this fact. The Asian market are willing to pay twice as much for A2M and BAL as they are for other brands. How will a competitor be able to match this?

If you use the argument about nothing stopping competition from taking over, then pretty much every company in the world is in trouble.

Bellamy's have increased market share in key markets. See the statement below from the report: