Benefit of Porotherm Blocks

Saw @Weitwinkel 's find on FBR's Dan Mckrill's experience in building a home in Australia using Porotherm and adhesives, leads me sensing this does not seem to be a popular/familiar brick product in Australia, being no expertise in building industry at all myself, I would love to start some discussion with my HC fellows from construction industry especially the home building sector on:

1. your perception of this product and
2. how FBR's F-block relates and compare?
3. how will FBR's market entry strategy would benefit using porotherm or f-block in European countries

Please feel free to chip in any thoughts that are related to this topic, but no senseless up/down ramp or personal attack please, we have seen too many over the years on almost every single thread here.

@herewegoagain1@Bezzzzzo@troopy1
To name a few for a start please.

my find below: