For those who are interested in stats, a global Internet monitoring site says benitec.com is the 3,310,674th most popular website on the net, ie it is in the top 5M.
More importantly its ranking has gone up 48% in the last three months! Obviously some new investors checking out the goods.
It reaches roughly 4,290 users and delivers about 9,480 pageviews each month. (Of course this could be Max and drafter keep going back to the site to push up the numbers. lol)
I think, for a small biotech, these numbers are quite reasonable (although there is room to improve the users to pageview ratio). I also think that they support the idea that more "news" needs to be published more prominently and more frequently, ie all the news in the ddRNAi area not just BLT news. This may keep readers returning to the site.
I know Buchan are doing the PR work for BLT and I think it is they who are monitoring HC, so if they read this post they may consider making benitec.com a little more news focused?
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