It's likely that the sp will have a delayed reaction as investors take their time to understand and factor the significance of this transaction.
After all it is fundamentally a numbers game. Every school, college and highly specialised communities produce engaged and targeted users.
Moko is making a name for itself in the U.S.
The bottom line is that we are consistently breaking new territory and leading the way by developing, controlling the infrastructure and 100% of the IP.
This transaction potentially opens the floodgates for hundreds/thousands of other JVs with companies who spend hundreds pf millions in shotgun or scattered allroach and traditionally have failed at several attempts to create a direct path to reach this audience.
This deal is a very significant milestone as not only have they targeted potentially the most lucrative set of eyeballs in the mobile advertising universe but economies of scale means majority of the cost involved in building the platform has been incurred -additionally the efficiency.
What the market will quickly learn is that Moko is turning heads and companies will be forced to work with Moko to leverage their platform.
FB was built for college kids and went viral - globally - but they can never go back. They can only monetise a small percentage of their audience while having to support significantly higher number of users.
When rec it was developed the cost and the take up was scrutinised before the REC sports had commenced.
The first time students were introduced to the platform was the true test and the results were ground breaking when compared to industry standards for take up rates
All I know is Moko owns a platform that potentially allows advertisers to leverage of half of the entire US population that will attend college forever and now close to 50% of junior (high schools) across USA.
Tell me something who wouldn't pay $100M to take those rights away right now? Anyone who disagrees wouldn't know a good thing if it slapped them in the face.
I'm just super excited because REC IT on its own is worth more than the entire market cap in my eyes.
BNR continues to increase in popularity and is validated by entering syndicated content deals with reputable and established players like NY Post - this can only mean that your doing something right.
Overtime the number of companies that will need to enter rev split deals and partnerships because Moko is like the Toll booth on the freeway - but theres only one route to work everyday! Boom!!
MKB Price at posting:
15.5¢ Sentiment: Buy Disclosure: Held
