That's a personal opinion as the total opposite could be proven true.
I will state my first thought was the same and for now I still lean towards BETs B2B global strategy as a quicker means to growing 2x 3x etc from here.
However, the more I look into it the more excited I get around the possibilities of a combined B2C business. Plus the media arm sounds like it could really help grow our client base while reaching a wider audience.
BET tough week !!, page-80
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