From Bell PotterA stock that's a great betThere are industries...

From Bell Potter

A stock that's a great bet

There are industries that go nuts sometimes. Buy-Now-Pay-Later has been the most obvious over the last couple of years. It's an industry that's replacing credit cards. There's huge business. It's still growing. You look at Zip (ASX:Z1P) and Afterpay’s (ASX:APT) last quarterly sales numbers, and you'll see, they're still explosive. And yet people are saying, "It's enough." And Afterpay is now what, 48% off the top or something? It's going to continue to grow.

But there's another industry that is just happening: it's mature in Australia, but it's exploding in America, and that's online betting.

The US is allowing individual states to determine their own futures on online betting. Around 20 states have decided to adopt online betting, and suddenly we've got Shaquille O’Neal and Mark Wahlberg on our TVs. And there's one company in the middle that is white labelling betting platforms, so you could have the ‘Livewire-Bet366 platform’ if you wanted by going to these people. They will set a platform up for you and you can put your brand on it, and that company is BetMakers (ASX:BET). And they are seemingly about to do a deal with Tabcorp (ASX:TAH) as well.* It doesn't appear on from a fundamentals perspective to make any money at all, but they will, it will come.

*Editor’s note: BetMakers bid for TAH