BetMakers Technology Group (“BetMakers”) is pleased to announce that bet365 is now live with fixed odds betting on horse racing in the states of New Jersey and Colorado.The agreement through BetMakers gives bet365 ‘Market Access’ for fixed odds betting on thoroughbred racing in New Jersey. Additionally, BetMakers will receive market access in New Jersey and Colorado, and allows bet365 to introduce other domestic and global racing content across both states.bet365 commented: “Following the successful launch of our fixed odds horse racing betting product in Colorado, we are delighted to expand our partnership with BetMakers into New Jersey.“This announcement is another milestone moment for bet365, showcasing our commitment to innovation and customer experience across North America.”With the partnership originally announced back in June, this collaboration sees bet365 become the first sportsbook and igaming operator to offer fixed odds horse racing betting in the state of New Jersey.
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