Exactly my point! exchange wagering is too difficult. Betting is...

Exactly my point! exchange wagering is too difficult. Betting is about the thrill of the win and not about calculating mathematical returns.

OK we have to agree to disagree. From a customers experience, If I want to bet $100 I go onto betfair see a price and click on it to bet. No different to a bookmaker. And in fact with betfair, as you state, if you like calculating mathematical returns it's brilliant for that.

The only difference is the "amount" you can bet and for 90%++ of punters this is fine.

I like the fact that everyone is hyping the price up, and that's fine. A dose of common sense and everybody gets triggered.