I see this as a positive as my assumption here is that P&G would...

I see this as a positive as my assumption here is that P&G would be very aware of any competitors in the market so good to see some competition. I hope that will stir up our progress to market!

Hugely positive in my opinion! Its suggests that the entire beauty industry is racing to achieve the same goal. P&G's entry has to be differentiated. It has to be better. From all that we know, OBJ's device(s) will be that key differentiating factor. If P&G were ever thinking of just going with a customised mix of creams, I expect that option is off the table. OBJ should be in a position of strength here and I think they should start acting like it. Get Steve Schapera off his keister and out doing the rounds of P&Gs competitors. Tell them for the right price we will stop our progress with P&G and do a new deal. Let P&G squirm a bit!