Agree it validates that the industry is getting into this space...

Agree it validates that the industry is getting into this space and will battle hard for it.

I wish our partner was as transparent (and as quick!) as this other mob regarding what they plan to do, how and when.

It also reminds me of the risks inherent in the underlying 'arrogance' that can be ascribed to a 'deprivation marketing' outlook.

'Treat 'em mean and keep 'em keen' seems an aggressive, top-down attitude that can develop a downside with customer perceptions.

It can also influence the company culture to also display arrogance in other respects, such as, and not limited to:

Not paying up on time because they arrogantly feel no pressing need to honour payment terms - even with an apparently highly-valued partner - which status only highlights the arrogance.

Not bothering to finalise a settled agreement in a timely fashion, even if only out of consideration and respect for the position of said (ostensibly) valued partner.