Better get cracking P&G!, page-4

Thx @smac656, nice find.
Two ways of looking at this-
1) badly due to competition from a major Asian company who would be faster moving to market.
2) Positively as it is confirming that this technology is the way all these big companies will want to pursue. Thankfully P&G would be fighting any patent infringement as those costs would be a worry for OBJ.
But I do share your sentiment about getting on with it. Seems like the polar ice caps are melting faster than P&G lol.