BFC Baby Formula, page-25

Why would anyone pay attention to free Investment newsletters, unless they have good read reason to assign great credibility to their expertise bases on a consistent and proven track record ? I have been familiar with Fool on and off...manly off... since their inception in US in the late 90's. Waste of time. I had a genuine guru then and there, at that time , whom I respected greatly, and he helped me make a million dollars (George Gilder). That I didn't book it all before the crash was entirely my fault, not his.

I do do have one question for the Forum, however.
Is BFC a "brand"? This is not a rhetorical question.
Nike is a nothing but a "brand".... look how well they have done.
All civil responses appreciated.