While BGA would be funding part, much or all of the promotion, the WOW catalogue commencing Wednesday 3 July 2024 has BGA Dairy Farmers Thick'N'Creamy 150 gram small tubs on special for 'half price' - $1.30.
This is another step in highlighting DF's products, especially in states like Victoria where it previously lacked the brand recognition it enjoyed, even under previous owners, Japan's Lion Dairy and Drinks.
As noted above, this is a category where (unlike in peanut butter), BGA lacks market leadership even though it has three yoghurt brands, DF, Farmer's Union and Yoplait (not to be confused with another company's YoGo). BGA's market share in yoghurt is c.31 per cent.
While BGA would be funding part, much or all of the promotion,...
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