It's hard for shoppers to know how much negotiating power...

It's hard for shoppers to know how much negotiating power national or multinational brands have with Australia's supermarkets or similar retailers (WOW, COL, MTS' IGA plus foreign owned Aldi and Costco) but I wonder if BGA's expanding product portfolio gives it a little more 'ooomph' when it discusses product ranging, shelf placement and the price at which it sells SKUs to these retailers?

I'd really love a BGA social media, outdoor advertising and public transport vehicle promotion in all major capitals highlighting (in time) how it's 'The Great Australian Food Company' providing quality, healthy and much loved foodstuffs and beverages to (almost) every Australian household.

I love it in supermarkets when I observe others deliberately choosing BGA products. The recent court victory over USA's Mondelez re BGA peanut butter's jar design was a positive step in the journey to gain even more positive consumer awareness of BGA.