Although regrettably the 'Bega' logo doesn't appear anywhere, BGA has a half page advertisement on page 13 of Sunday 14 February 2021's 'Sunday Herald Sun' with 'PROUDLY AUSSIE OWNED, MADE AND LOVED' in large white capitals and a photo of four BGA products on a timber bench: a one kilogram tub of Farmers Union Greek yoghurt, a two litre platic bottle of Pura milk, a 600ml cardboard carton of Big M in chocolate flavour and a 300ml or thereabouts plastic bottle of Daily Juice.
Above these in the right hand corner is 'CHOOSE' on a small map of Australia and below it 'AUSSIE OWNED'.
Good ad resplendent in colour that will highlight to consumers the change in wonership - many wouldn't know of BGA's takeover of Lion Dairy and Drinks - but it'd be even better if the Bega logo appeared on every Bega product and in all marketing.
BGA Price at posting:
$5.84 Sentiment: Hold Disclosure: Held
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