For any novice investors that are confused about share price vs market cap, I can see the last 6 months (and the next 6) of BGS share prices being an excellent case study that (a) explains the difference and (b) shows how market cap can be a much more effective tool to pick undervalued shares. I know I'd be using it as an anecdote to explain the difference, and to help others do their own research.
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For any novice investors that are confused about share price vs...
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Will Souter, CFO
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